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In essence, The 13 year old Blender’s Mash from the Noble Collection is the most bourbon like Canadian whiskey you’ll find. Though it wasn’t Crown Royal’s fault that the U.S allowed Crown to use the name but later changed it’s mind. Hopefully Diageo takes note of this in the future.Do you remember the Crown Royal “Bourbon Mash” to “Blender’s Mash” incident earlier in the year? The Crown Royal Noble Collection 13 Year Old Blender’s Mash is the end product in all this confusion. I’m all for exploration, but in this case, it just goes to show that sometimes it’s best to stick with what you know. Instead the muddled weak flavors found in the palate carries through the entire experience right down to the fact that this cost me $30. If only the rest of the drinking experience could at least match its average nose. Crown Royal Bourbon Mash is a standout alright, but for all the wrong reasons. The standard Crown Royal is serviceable and is pleasant enough from time to time. Even with a new name being applied, I walked away from this experience wondering what Diageo was thinking. In the end, this just wasn’t meant to be. The sparkling wine versus champagne tale but instead with the bourbon name. and compete with the other leading brands on the market. Here was a chance for a foreign distiller to show that something similar to a bourbon whiskey can be produced outside of the U.S. Going into this review, I really wanted to like this whiskey.
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I’m not saying that Diageo needed to create a knock-your-socks-off “bourbon,” but if you’re going to add the word bourbon label, at least do some justice to the national spirit of your neighbors down south and make it taste half decent!
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When comparing Bourbon Mash against the standard product, the nose delivers an ever-so-slightly elevated experience, however the rest of the sip lacks in comparison and doesn’t contain the usual carmely rye notes. While I don’t claim to be a regular Crown Royal drinker, I do always have a bottle on hand for my guests who are fans of the brand and Canadian whiskey overall. If you’re going to release a bourbon mash version of your flagship product at least try to bring some of the good with it. As in, what was the TTB thinking when they approved this COLA? It begs the question, did this slip by the reviewer or does the TTB not even know their own rules? Either way, give Diageo credit for creating the first Canadian bourbon mash.įrom a whiskey standpoint though, the product itself is a disgrace to the bourbon name, even if it wasn’t technically legal. This one will go down in the books as a head scratcher. The whiskey being reviewed is from bottle number 0195470. While initial batches made no distinction that anything was out of place with the product, later batches have a large sticker placed on both the outside of the box and on the bottle itself that reads “THIS IS NOT A BOURBON WHISKEY.” Additionally, Diageo jettisoned the “Bourbon Mash” name immediately instead of taking the full year it was allotted, and renamed it Blenders’ Mash a few short months after Bourbon Mash hit the market. In the aftermath, Diageo moved quickly to correct its labeling mistake. Realizing their error, the TTB granted Diageo a one year time frame to continue using the Bourbon Mash naming convention for this product.
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The TTB initially approved the label (COLA) for this product, only to later revoke this approval after the product had already gone to market. While it technically utilizes a bourbon mashbill, it is produced in Canada and also utilizes a blend of new oak barrels and used barrels. The whiskey created controversy due to it being called “Bourbon Mash” as its a blended Canadian whiskey. Crown Royal Bourbon Mash is part of the company's “The Blenders’ Series” line of whiskeys.